Merchandising for Shopify
You post a reel about linen shirts. The link in your bio goes to a homepage with four hundred products on it.
Write one sentence instead and we’ll build a small shop from your Shopify catalogue — just the products that fit, in an order that makes sense, with words that match the post.
Free while we’re building these by hand with a small group of Shopify brands. No account, no card.
The linen we wore all week in Ibiza.Shot on the last morning, before the wind got up.Demo brandthe Ibiza edit — swim first, linen next, nothing over 180
There is no fourth step. That is the entire product, and it is why there is nothing to learn.
One sentence about the post you're linking from. No brief, no form to fill in.
the Ibiza edit — swim first, linen next, nothing over 180
We read your catalogue, pick the products that fit, then order and write them.
A bio, a story, an email, an ad. It sends people to your own Shopify checkout.
casalino.popuup.shop/ibizaNothing to drag, no template to choose, no theme to configure. You write a sentence.
A reel, a creator, a campaign, a clearout. Each one gets products picked for it.
Read the catalogue again and the shop reorders itself around what you can still sell.
The cart is a Shopify permalink, pre-filled. We never touch payments and never own the customer.
All five sell the same eight products. One sentence each, and they come out completely different: 4 pieces when the sentence caps the price, 7 for a February suitcase, and a wedding shop that opens with the one dress that is sold out — marked, not dropped.
swim first, linen next, nothing over 180
for someone going somewhere hot in February
for a wedding abroad, and I am a guest
everything under 80
what is left, cheapest first
The colour never changes, because it’s still one brand and it isn’t ours to repaint. The lettering can: the clearance shop set itself in a mono face, which is a decision about that shop’s job rather than about the brand. This is a made-up shop rather than a real merchant’s, so we’re not borrowing anyone’s products to sell you something — but the shops are real, built by the same code yours would be. Open any of them.
A campaign shouldn’t cost you an afternoon of dragging blocks around. Write the sentence, get the shop. That’s the whole job.
A page you built in March is still selling March. Ask for a rebuild and the shop reorders itself around what you can actually still sell. The rules are fixed and written down — not a model’s opinion on the day.
Their picks and their name, on their own link — running on your catalogue and your checkout. The credit sits under the brand, in the brand’s own colours, and it is recorded when the shop is published rather than inferred from anything.
Chosen by Ana Ruiz
Early, on purpose. We’re making shops with a handful of Shopify brands to find out whether they’re genuinely useful before building the rest of it.
Free shops carry a small “Made with popuup” credit at the foot, in your own colours. Paid plans will remove it — what that will cost.
Send your store and a sentence about who the shop is for. If your storefront is public we can read its product feed without you installing anything.
The Ibiza editThe February suitcaseA wedding abroad