Merchandising for Shopify
every click
deserves its
own shop.
You post a reel about linen shirts. The link in your bio goes to a homepage with four hundred products on it.
Write one sentence instead, and we’ll build a small shop from your Shopify catalogue with just the products that fit — in an order that makes sense, with words that match the post. The sentence in the box is a real one, and the shop behind it is what came back.
Get my shop madeWorks for a post, a creator, an email, an ad — anything you put a link in. Free while we’re building these with a small group of Shopify brands.
a wedding list for two people who already own everything
Someone who just watched your linen reel and someone hunting for a Christmas gift aren’t the same shopper. Right now they both land on the same page.
One catalogue.
Five shops.
All five of these shops sell the same eight products. One sentence each, and they come out completely different: three pieces for someone furnishing a first flat, seven for an end-of-season clearout, and a wedding list that opens with the thing nobody buys for themselves.
The colours and lettering never change, because it’s still one brand and it isn’t ours to repaint. This is a made-up shop rather than a real merchant’s, so we’re not borrowing anyone’s products to sell you something — but the shops themselves are real, built by the same code yours would be.
The wedding list 5 pieces for two people who already own everything
The first glass 3 pieces for someone moving into their own place, nothing over 60
The negroni kit 4 pieces for someone who has started making cocktails at home
The host gift 4 pieces for a host who has everything, under 80
End of season 7 pieces what is left, cheapest first
there is no
page builder.
- No blocks to drag
- No template to pick
- No theme to configure
- No afternoon lost
A campaign shouldn’t cost you an afternoon of dragging blocks around. Write the sentence, get the shop. That’s the whole job.
Between the tap
and the checkout
Everything popuup does happens in that gap.
- The post
A reel, a creator, a campaign. Somebody clicked for a specific reason.
- The shop
Your products, picked and ordered and written for that reason.
- Your checkout
Shopify takes the money. The customer is yours, exactly as before.
not pages.
shops that keep up.
A page you built in March is still selling March. Read your catalogue again and the shop reorders itself around what you can actually still sell. The rules are fixed and written down — it’s not a model’s opinion on the day.
- What you can still sell comes first
- Products you’ve deleted drop off the page
- Sold-out ones stay, and say so
- If too much has changed, we ask before rebuilding
Give every creator
their own shop.
Their picks and their name, on their own link — running on your catalogue and your checkout.
- Their audience
- Your products
- Their own link
Chosen by Ana Ruiz
How it goes
- 01
Write a sentence
Say what the link is for. “A wedding list for two people who already own everything.”
- 02
We build the shop
We read your catalogue and pick the products that fit, then order and write them.
- 03
Put the link in the post
In a bio, an email, an ad, a creator’s story. Wherever the click starts.
That is it.
Where this is
Early, on purpose. We’re building shops with a handful of Shopify brands to find out whether they’re genuinely useful before we build the rest.
- Real shops, from your real catalogue
- Your Shopify checkout, untouched
- Creator credit and rebuilds
- Onboarding is by hand, one at a time
- No accounts and no billing yet
- Nothing syncs with your store on its own
Free shops carry a small “Made with popuup” credit at the foot, in your own colours. Paid plans will remove it.